Where we keep our community of MAKErs informed.

👋 #10


🎟️ MAKE is part of the London Tech Week! We are looking forward to attending #InnoFest19 on the 12th June. It will be fantastic to explore how to best maximise collaboration between corporates and innovative startups & scaleups of the Business Growth Programme & Mayor’s International Business Programme. Can’t wait!

📦 Sneak peek of the MAKER BOX! A personal art therapist in a box that will recommend craft activities. Research has found that craft activities can alleviate the symptoms of anxiety, depression, loneliness and even dementi


⚫ MAKE is using the Expressive Therapies Continuum (ETC) which provides a theoretical model for art-based assessments. The three levels of the ETC (Kinesthetic/ Sensory, Perceptual/Affective, and Cognitive/Symbolic) appear to reflect different functions and structures in the brain that process visual and affective information.

💟 Art therapy accesses sensory and affective processes on basic levels that are not available for verbal processing.


🔥The main causes of sickness absence from work are anxiety, depression and stress, and mental health problems in the under 65s account for almost half of NHS diagnosis. (full report)

 Art helps you to process feelings about experiences that are too difficult to put into words, and it also can be a refuge from the intense emotion associated with illness. (4 min read)

As part of our movement, we encourage positive imagery; therefore, will be posting beautiful images for your eye candy. (know more about the photo)


👋 #9


YES!  We are incredibly happy with the new direction our company is taking. We are combining  the ART THERAPY wonders with the BEHAVIOURAL SCIENCE techniques to increase emotional resilience, improving their wellbeing through CREATIVITY.

🌪️We are creating a movement🌪️ We want to put CREATIVITY as the new WELLBEING.

We know that in places that have been hard hit by globalisation and automation, mental and emotional distress is a major problem affecting immensely people’s lives. 😔Their emotional literacy is precarious affecting not just their health but it becomes an obstacle to pursue a better education, a better job and more importantly affecting how they perceive their self-worth and self-value. (source)

💥Product-Service System💥



💎Users are precious (& full of wisdom)! By engaging very closely with our users, is that we developed this new product-service. We are confident that we took our time to listen, observe and shadow (not in a creepy way) our users until we understood their ongoing behaviours.

🕳️The benefits of the arts are overlooked. Arts therapies and participatory arts (including arts on prescription) have a proven impact upon mild to moderate and more severe mental health problems. (source)

🤩Creative activity is a powerful tool in overcoming anxiety, depression and stress in young people. (view full report)

📽️ Show&Tell video. This pitch took place in Sheffield, we had a blast, met incredible people, no video though. Until next one :)


🏛️Why Museums are for everyone! - Young adults reported that the museum setting helped them to reflect on feelings and experiences, facilitated interaction between group members, encouraged independence, fostered motivation and creativity and helped them to feel valued and connected with the world outside mental health services. (10 min read)

🙄When researchers find something incredibly but is used for… well sell more shit - smart assistants may soon be able to understand humanity’s wants and needs better than ever before — and, realistically, use it to sell you things. (2 min read)

As part of our movement, we encourage positive imagery; therefore, will be posting beautiful images for your eye candy. (know more about the photo)



👋 #8

So much has happened since our last newsletter (one week ago 😅).

  • 1 trip to Sheffield

  • 2 pitches

  • 14 in-depth user interviews at Sheffield University

  • 1 pivot


🔨We nailed it, finally! We are re-defining ourselves (again). MAKE is “Creative wellbeing” and we are so excited for what is coming. Creativity and Arts are at our core, it is so important to practice these two as part of our daily activities. According to the All-Party Parliamentary Group on Arts, Health and Wellbeing Inquiry Report:


The act of creation, and our appreciation of it, provides an individual experience that can have positive effects on our physical and mental health and wellbeing.


🧰Creative wellbeing toolbox. Last Show&Tell we presented our Toolbox. It is divided in three main goals; tools for:

  1. self-development

  2. for inspiration

  3. for mindspace.

This coming week, we’ll be developing further our first tool under the “for inspiration” category. Hopefully, on the next newsletter will share a sneak peek of it! But we can tell you now, you’ll be able to listen to it.🎧


Sheffield is gorgeous. ☀️ & 🌿🌱 and people there are so kind and chatty. We 💛 it and hopefully we can come back soon.

The past two weeks we focused on the business model whilst running user in-depth interviews. We got 2 MAJOR insights from our intense chats with our users therefore, our first (mini) pivot.

  1. 💙Young adults do crafts or creative activities to soothe their emotional state without knowing. Most of the young adults that we interviewed, practice some type of creative exercises, like poetry, collages & calligraphy.


  2. 🔜 Creativity is not legitimised (yet). They enjoy “me time” which is incredibly beneficial to recharge and reset the mind & soul, the downside - they feel guilty afterwards because they perceive it as time spent on something NOT productive.😔 (but we are going to change this!)  


📽️ Show&Tell video. Here is our third video from May 3rd. We found the S&T incredibly rewarding because we can share to a bigger audience our latest updates and hear their comments & suggestions.


🎤Jarvis Cocker, Pulp singer, is from Sheffield! Listen here to our fav song, probably we are a major contributor to the 62,970,432 times this song has been played on Spotify.

We love it because narrates in the most witty and creative way a (fortunate?) encounter between a rich girl that wants to go “class touristing” and be like “common people” and a common person. In more depth, talks about a major disconnection on class perspectives. (but if you sing it, you’ll feel better)

🧶🧺🏺How making could change your life. Craft can alleviate the symptoms of anxiety, depression, loneliness and even dementia, according to research. (4 min read)

As part of our movement, we encourage positive imagery; therefore, will be posting beautiful images for your eye candy. (know more about the photo)


👋 #7


⚽Our next pitch is going to be where the first football team was born, Sheffield here we go! Sign up here to attend to our Show&Tell in Sheffield, May 14th 2pm-4pm at Terminal 2, Wharf St, Sheffield S2 5S.


💙This week, although short for the bank holiday, was full of learnings and ups & downs (more downs that ups). MAKE is on a mission to demystify “feeling emotional” associated to a negative connotation, and as the saying goes -start with yourself- so we want to share that were down and being on the entrepreneurial journey can be quite emotionally complex. Luckily, we have an incredible team coach 🙏 that has guided us through. Here is a link to find ways to stay optimistic amidst the entrepreneurial blues.


🚀 Follow us on Instagram


🤯5 billion emojis shared on a daily basis to express how we feel. By mid-2015, half of all comments on Instagram included an emoji. Despite these stats, we are not actually engaging with how we feel 😔


👀 2,547,281 is the amount of visits to the article “How to gain control of your emotions” on WikiHow versus the 269,500 visits to the article “How to think logically” (something to reflect upon) According to our research, we tend to search for information around emotions on the “incognito mode” 🕵🏽‍♂️because there is still a taboo around “feeling emotional”.


📽️ Show&Tell video. Here is our second video from April 18th. We found them incredibly rewarding because we can share to a bigger audience our latest updates and hear your comments about MAKE.


🍑 Only 7% of people use the peach emoji as a fruit, the rest mostly use it as a butt or for other non-fruit uses (haha) (6 min read)

🎨 “Being creative can help avoid stress, free up mind space and improve self-development, which helps build self-esteem.” (3 min read)

As part of our movement, we encourage positive imagery; therefore, will be posting beautiful images for your eye candy. (know more about the photo)


👋 #6


🤩We are redefining ourselves. After having super insightful chats with our users, we realised that they explain MAKE as a service of different tools to build their emotion vocabulary. We decided to adopt their language, and we moved from “translating emotions into visual language” to “your emotional resilience toolkit”.


We want to introduce you to MAKE, your emotional resilience toolkit that help you build emotional resilience over time.


📣Shout out to the London School of Economics. We are elated to have secured a partnership with them. On top of that, we were granted 💰to fund a research project to refine the effectiveness of our methodology.  

Just like the LSE, you can also back us up with your precious time, capital or meaningful connections with collaborators interested in improving emotional intelligence in young adults & using tech (AR&VR) to encourage social good.  


🕳️ + 👾 We are using mixed reality (real + virtual world) to provide a safe space or a safe portal when our users need it. Since we are an on-demand tool, we want to make sure that young adults feel safe while sharing or interacting with their emotions.


📽️ Show&Tell video. Since April, we started our Show&Tell sessions. We found them incredibly rewarding because we can share to a bigger audience our latest updates and have your feedback on MAKE.

Here our first video (from April 5th). You’ll not see just how MAKE has evolved but, how the Zinc team has refined their recording skills through time 😂

We'll be sharing the following videos on the future newsletters. (e.g. Newsletter #7 will come with the video from April 18th)


😮Rana el Kaliouby the Cambridge Computer Scientist that unlocked a $20bn market using AI to understand emotions.

Her video is about how Affectiva (her company) is using machine learning to understand our emotions through facial expressions (10 min. watch)


🤔And on this article, they explain that the theory (that Affectiva’s model is based on) “referred to as the classical theory of emotions” is outdated, questioning the efficacy of Affectiva. (10 min read)

*MAKE’s theory is based on the post-classical theory of emotions by Dr. Lisa Feldman Barret😉*    

As part of our movement, we encourage positive imagery; therefore, will be posting beautiful images for your eye candy. (know more about the photo)




👋 #5

This week has flown away 🌪️ London is sunny☀️and tomorrow is Holiday 🌈

great reasons to enjoy the weather and being grateful.


1.- MAKE goes public.  Yesterday we had our second Show&Tell - a 3min presentation where we present our latest updates. These run on a fortnightly basis and all the 18 portfolio companies present. (great opportunity to get inspired by my uber intelligent peers and more importantly find ways to support us)

We look forward to seeing you there; please register here 🙋

2.- MAKE is a company. April 12th, 2019 is our day and we are thrilled to share it with you. We have had ups and downs and the journey has been pretty much like being blindfolded on a rollercoaster without foreseeing what is coming… pretty much like life itself. 🤩 We want to thank everyone who has been involved so far, your help & advice has been of an incredible value for us to be here now.

3.- BETA testing- We are still working on the development of the product and focusing on our beta testing. For the ones that haven’t signed up for this, here is the link


Relief by making.

1.- We are focused on “making”; keep you active and MOVE.

According to neuroscientist and behavioural experts:

the simplest approach to [regulate your affective feelings] is to move your body. All animals use motions to regulate their body budgets… Humans are unique in that we can regulate the budget without moving, using purely mental concepts. But when this skill fails you, remember that you too are an animal. Get up and move around, even if you don’t feel like it. (source)

Sometimes when we face a situation in which our emotions get complicated, it is better for us to move, go for a walk to rebalance the chemicals in our brain.


2.- Our goal- to increase your emotional literacy.

Emotional intelligence is four times more important than IQ in determining professional success and prestige (Feist & Barron, 1996 cited in Cherniss, 2000).

We are honing into one of the roots of the problem, having a low emotional intelligence. Not having a very well polished/practiced/exercised emotional intelligence decreases your chances to be better in life. It is like having a blunt tool to cut your way through life, mainly it won’t be as efficient as it should be.


🎭 'The Emotional Art Gallery' aims to combat commuters' anxiety by displaying artworks that interactively respond to their mood. (4 min read)

🎨 Magenta by Google wants to “demonstrate that machine learning can be used to enable and enhance the creative potential of all people.” WE TOO!

🕹️Have a look at one of their algorithms enabled by Magenta and draw with the algorithm-

As part of our movement, we encourage positive imagery; therefore, will be posting beautiful images for your eye candy. (know more about the photo)


👋 #4


Why do we care? These past two weeks we delve into our purpose, into why we care and why we are creating a social enterprise around emotional intelligence.

Our purpose: We believe everyone deserves better mental health through strengthening  their emotional resilience. Make is for people who want to find a medium, in addition to words, to express their feelings.

We are building a social enterprise because emotions and reason are intertwined, and both are critical to problem solving (Damasio, 1997). Social and emotional abilities were four times more important than IQ in determining professional success and prestige (Feist & Barron, 1996 cited in Cherniss, 2000). 

👂Would love to hear your thoughts.  

SIGN-UP SIGN-UP SIGN-UP Next week we'‘ll finish developing our low-resolution prototype to test it (again). You can sign up for beta testing here


Relief by making.

✅Also we have been working on testing and science-proving our methodology (and luckily so far, we are on the right track)

Our learnings up to this week:

1.- Our target slightly moved towards 18-25 year-olds. Initially, we were focusing on 13 to 18 year-olds because it is when some mental issues can develop, like anxiety and depression; however, 18 to 25 year-olds are more receptive to acknowledge when they aren’t able to express their emotions on a daily or weekly basis. Eventually, we can expand our target market.

2.- The methodology, or the journey (as we called it on our product) consists of three stages to help our users to label, recognise and express their emotions.

  • Physical sensations, what are they feeling and in which part of the body.

  • Context, where this emotion took place or what was happening when they couldn’t express themselves.

  • Labeling emotions, from a vast range of emotions, which ones they think are closer to their emotional state.

Afterwards, they got a fun and engaging exercise which combines art + music therapy.

We are very confident on the process that we have had so far. We are testing the engagement and the effectiveness of our tool in parallel. These coming weeks will be dedicated to understand the engagement behind our methodology and product to then go back to test the effectiveness of the process.

🧠tidbits (or how avoid talking about the weather or Brexit at dinner parties)

⬜◻️◽▫️Emotional granularity? An exploration of “emotional granularity,” as it provides language for some very specific emotions you likely never knew you had.

👩‍🔬💪 #GIRLPOWER Dr. Katie Bouman, wrote the algorithm to process 5 petabytes (5,000 terabytes) to recreate the photo of the first black hole ever seen.  "Watching in disbelief as the first image I ever made of a black hole was in the process of being reconstructed" 👇Image below

As part of our movement, we encourage positive imagery; therefore, will be posting beautiful images for your eye candy. (know more about the photo)


👋 #3

Good news

1.- 🎢Zinc journey. Since October we’ve been part of Zinc incubator working on the developing of MAKE, with ups and downs but today we want to share incredible news; we are officially a Mission2 company of one of the Zinc portfolio companies.

2.- 💪People behind MAKE:

Serial entrepreneur and MA/MSc global innovation designer Melisa Lenero

Business & communication strategist Emily Cummin

Head of Department and Professor of Behavioural Science in Psychological and Behavioural Science at the LSE and Political Science Dr. Paul Dolan

👀 Looking for a creative technologist to join us. Please share.


1.- ⚡MAKE movement. Yes! We are a movement. We don’t want to be passive consumers taking in what social media dictates. We feel that we don’t belong to “the Art World”, but we believe anyone can be an artist. In fact, we encourage everyone to be an artist. *We are MAKERS, not TAKERS*

2.- 🤳 Not a journal for your mental health. At MAKE, we believe that making is fundamental for relieving emotional distress, therefore; we focus on movement and making. Empowering our users to relief by making through different tools and activities. First and app then a physical space.

3.- According to our survey-  88% of our respondents wanted to express their emotions but couldn't find the words. Huge insight to better understand the problem our potential users are currently facing when talking about their emotions.


1.- Workshop at NCS

We ran yesterday a workshop at NCS with 18-20 year olds. We would like to thank again the NCS team to make this happen and especially to our enthusiastic participants.

 We learned that:

  • Expressing emotions in a nonverbal fashion helps people to express themselves better.

  • They would like on-demand tools that can help them to express in the moment.

  • They preferred drawings & play-doh

  • They assigned a colour to the emotion

ALL of them agreed that the workshop sparked new ideas on how to express themselves without words (this is music to our ears)

They expressed that what they would change about the workshop is to increase the amount of examples on different emotions and the length of the icebreakers to then feel more confident about each other.

2.- We attended the Artificial Intelligence Creative Meetup and learned more about GAN’s (generative adversarial network) because of the nature of the creative tools that we want to provide to our users, we are exploring using StyleGAN specifically. The user will co-create with the GAN to play around and discover new hues, textures, styles, or even new artistic currents.

🧠tidbits (or how avoid talking about the weather or Brexit at dinner parties)

1.- Chen-Li said it was a “relief” to feel “seen and understood” by a mental health app that she is currently using. However, Sarah Rourke- Psychotherapist in London says that  “Hopefully, these apps ultimately remind us to actually get off our phones and really take care of our mental health.” (6 min read)

2.- Artist/Creative Technologist Memo Akten created this “slow journey through the imagination of the machine, and is intended [to understand] how we make sense of what we see” He is using GAN’s to guide us through deep meditations. (4 min read + videos)

As part of our movement, we encourage positive imagery; therefore, will be posting beautiful images for your eye candy. (know more about the photo)


👋 # 2


#1 MAKE helps teenagers develop their emotional intelligence by empowering their creativity for improved work, life and social outcomes.

What do we mean by emotional intelligence?

According to the psychologists Mayer and Salovey emotional intelligence is "the ability to monitor one's own […] emotions, to discriminate between different emotions and label them appropriately, and to use emotional information to guide thinking and behavior"

Therefore, at MAKE we are using a 3 step methodology:

1.- Recognise the emotion

2.- Label the emotion

3.- Express the emotion

#2 🎉This coming week we will be working on the design of the product, hopefully very soon we can share it with you for beta testing.

#3 ✨We are running another workshop this coming Friday at the National Citizen Service, a non-for-profit organisation helping teenagers aged 15-17 to discover who they are and what they can do. Our objective is to guide our users through our 3-step methodology. Will share our findings on our next newsletter.

Wish us good vibes!


#1 Today we ran a design thinking workshop at the Royal Free Hospital School with 16-year-olds who have missed school through illness, mainly emotional. The task was, through the design thinking methodology, to design a devise that will help them recognise and label an emotion.

Ideation phase:



At the end of the session, the students shared that the worst part of the workshop was that it was over; and that they enjoyed so much the design process and loved to learn how to do it.

#2 The surveys are still on 🔴 -

💥with 175 responses already!! Here are some of the results…

  • 62% are females

  • 87% stated that they couldn’t find the words to express themselves

  • Most of the time they cry, bottle up their emotions or self harm

#3 📈Traction - already 147 emails and the list is growing

🧠tidbits (or how to avoid talking about the weather or Brexit at dinner parties)

👁️The Visual Diet- look at more of the stuff that makes you feel good. We are on the right track since “The positive impact of art is widely regarded: with some doctors now prescribing visits to art galleries and museums, art therapy and apps like Moodrise, using visuals to make you feel better.” (4 min read)

👨‍🎨GauGAN- doodling app called GauGAN, named after post-Impressionist artist Paul Gauguin + generative adversarial networks, or GANs. An algorithm can transform your doodles into photorealistic images. (2 min read)


 👋 #1

📃- Art is a unique aspect of human life associated with evoking complex and diverse emotions not necessarily felt in our daily routines. It is also a powerful weapon that helps us to better understand ourselves. Engaging with art is proven to increase a person’s emotional vocabulary. Enter “Make”.

We feel that we don’t belong to “the Art World”, but that anyone can be an artist. At MAKE, we invite you to explore your emotions through 3D drawings, immersive sounds or collages. We encourage you to make, to try and to learn from yourself.

MAKE has three elements:

  1. 🤳An app providing you with interactive tools to explore and learn new emotions through art

  2. ☁️🏛️The most inclusive, expansive and diverse digital emotional gallery in the world, providing a voice for young artists and revolutionising the museum concept

  3. 🕹️Enable physical spaces for teenagers to encourage social collaboration and get immersed, through VR in their world of emotions.


This coming week we will start our 4th prototype (started on January 2019)

We are currently doing user-testing through different pilots happening this coming week.

We are collaborating with the National Citizen Service in London to run one of our pilots. (Will keep you posted with the outcome)

Two weeks ago we launched our website (YAY) your thoughts will be pretty much appreciated.

We are collaborating with one of the Google Reference School- Banting School in Mexico City to understand how their students feel when they can’t express their emotions.

🎉We got already 60 responses on our online survey. *you can share it with your network*

🧠tidbits (or how avoid talking about the weather or Brexit at dinner parties)

😱 Zat Rana writes about “Meta-rationality”and “the seeming irrationality of a well-tuned emotional system, within the right context, can fill in gaps that reason misses.” (6min read)

🤔Randolph Nesse, professor of psychology and psychiatry at ASU “anxiety and depression have a clear evolutionary purpose” (3min read)

👾 💭 💕Teaching Robots to Feel: Emoji & Deep Learning. Neural networks help you find the most accurate emoji for your texts. (10min read+ can download Dango)